Bringing a Big Idea to Life
Have you ever wanted to turn a spark of an idea into a real brand? That’s exactly what we helped do with Tradie Roo. What started as a children’s story quickly grew into a full-scale product and brand, with books, toys, a website, and a strong presence across Australia.
The Challenge: From Concept to Creation
The creators behind Tradie Roo had a dream. A lovable Aussie character, with stories that teach kids life lessons. But the challenge was clear — how do you take a single story and turn it into a cohesive kids branding that connects across mediums, markets, and age groups?
Branding with Purpose
We started by building a strong brand foundation. The goal? Make Tradie Roo instantly recognisable and emotionally engaging. The logo, typography, and colour palette were designed to be kid-friendly, Aussie-flavoured, and instantly memorable.
Brand Strategy That Builds Trust
Every part of the brand needed to work together — from the tone of voice to the values. We created a full brand strategy and messaging system that works for kids branding. This included defining brand archetypes, core values, positioning statements, and how the character interacts with the world.
Guidelines That Guide Everything
To make sure the Tradie Roo brand could scale, we created detailed brand guidelines. These covered everything — from logo usage, colour values, and typography, to how each character should be drawn, described, and brought to life across print and digital.
Character Development that Connects
Tradie Roo wasn’t alone. We helped develop an entire cast of mates — from Possum the Apprentice to Emu the Engineer. Each character was given a unique voice, look, and personality. This allowed for deeper storytelling and more merchandise potential.
Book Design that Educates and Entertains
We designed a series of hardback books that blend adventure, education, and Aussie humour perfect for kids branding. Each page was laid out for maximum impact — balancing bold imagery, easy-to-read type, and fun storytelling moments. It’s not just a book. It’s an experience.
Toy and Packaging Design
What’s a hero without a toy? We worked with manufacturers across Asia to develop a soft, high-quality plush version of Tradie Roo. We designed eco-friendly packaging with shelf appeal and play value. This included pouch-based play, collectible tags, and retail-ready specs.
A Website That Sells and Tells
The Tradie Roo website was designed to be the digital home of the brand. Built on WooCommerce, it’s fast, easy to use, and full of character. SEO, accessibility, and mobile-friendliness were baked in from the beginning.
Digital Strategy and SEO That Works
Each page and blog post is optimised with keywords like children’s brand development, character-based marketing, toy packaging design, and book design for kids. Our SEO strategy boosted visibility and connected Tradie Roo with the right audience when dealing with kids branding.
