A Digital Home for a Growing Brand Website for Selling Kids Products
Every modern children’s brand needs a strong digital presence. For Tradie Roo, we built a website that not only showcased the story but turned it into a powerful eCommerce platform — a website for selling kids products one that parents trust and kids love to explore.
Built with WooCommerce and WordPress
We chose WooCommerce for flexibility and scale. The Tradie Roo website runs on WordPress, giving us the control to craft a custom design, optimise every page for SEO, and manage content easily as the brand grows.
Clean Design, Big Personality
The site design carries the bold energy of Tradie Roo — playful colours, clear fonts, and dynamic layouts that capture the spirit of Aussie mateship. We brought characters into the digital space with animations, icons, and interactive moments.
Mobile-First and Lightning Fast
Over 70% of our traffic comes from mobile, so we made sure the site loads fast and looks fantastic on phones and tablets. With lightweight code, image optimisation, and lazy loading, users get a smooth, quick experience from anywhere is the key for a website for selling kids products.
Optimised eCommerce Journey
We simplified the sales funnel — browse, click, buy. Product pages are clear and convincing, with strong imagery, playful copy, and trust-building details like reviews, stock status, and shipping info. Easy for parents to shop, even on the go.
Character Pages and Story Integration
Each crew member from Tradie Roo has their own character page. These include rhyming intros, book links, and product listings. It’s not just eCommerce — it’s world-building, helping kids connect with the brand on a deeper level.
SEO That Works Behind the Scenes
We used Yoast to optimise every URL, title, and meta description when desiging a website for selling kids products. Keywords like children’s book website, plush toy shop online, and Australian kids brand are naturally embedded. No keyword stuffing — just smart, strategic placement.
Blog Structure That Supports SEO
Our blog posts are structured optimised for readability, internal linking, and Google rankings. These posts connect every part of the brand — from toy design to packaging, digital strategy to SEO.
Secure, Accessible, Compliant
The site is SSL-certified, WCAG 2.1 accessible, and GDPR-ready. We built a secure and inclusive digital platform that welcomes every visitor and meets all compliance standards for privacy and safety for any website for selling kids products.
Designed for Growth
This isn’t just a launch site. It’s built for future expansion — new characters, more products, blog posts, even wholesale integration down the line. We’ve designed Tradie Roo’s website to grow with the brand, not limit it.
