Packaging That Starts a Conversation

At Wowwee Design™, we believe packaging should do more than hold a product. It should spark curiosity, build trust, and bring your brand to life — and that’s exactly what we did for the Tradie Roo books and plush toys.

Designing for Kids, Parents, and Retailers

We designed packaging that speaks to multiple audiences. Kids get colour, playfulness, and recognisable characters. Parents get quality cues and educational value. Retailers get clean, stackable, shelf-ready presentation that pops.

Plush Toy Packaging with Purpose

The Tradie Roo plush toy comes packaged in a custom-designed eco-friendly cardboard tube. It’s durable, recyclable, and printed with full-colour graphics and character illustrations. A unique unboxing experience that’s as fun as the toy inside.

Tactile, Safe and Sensory

We made sure all materials were kid-safe, non-toxic, and soft to touch. The packaging features matte lamination with spot UV highlights, creating texture and contrast — sensory design that adds delight while protecting the product.

Book Packaging that Protects and Promotes

Our hardback books feature oversized dust jackets with bold covers, laminated for durability and print quality. Each one feels substantial — a proper giftable product. We also shrink-wrap each book to protect it in transit and retail environments.

Brand Consistency Across Every SKU

Every product package follows strict brand guidelines — logos, colours, typefaces, and language. Whether it’s a toy, a book, or a display unit, every touchpoint looks and feels like Tradie Roo. That’s how brand loyalty is built.

Shelf Appeal and Visual Hierarchy

We used clear layout principles to guide the eye — top-to-bottom, left-to-right. Big character imagery, bold product names, and clear features like “Plush Toy with Roo Pouch” or “Hardback Storybook” help buyers make quick decisions in-store and online.

Practical for Retail Logistics

Packaging was designed not just for brand expression, but for efficient packing, shipping, and display. Tubes stack neatly. Books slot into display boxes. Everything was built with logistics, shelf space, and unboxing in mind.

Print-Ready for Manufacturers

We supplied manufacturers with complete dielines, printer-ready artwork, and technical specs. No guesswork. From China to your local store, our files are plug-and-play — designed for speed, accuracy, and quality control.

Eco-Conscious by Design

Where possible, we used recyclable materials and eco inks. We’re not perfect — but we’re always pushing to do better. Sustainability isn’t a marketing buzzword for us — it’s part of good design thinking.

Why Packaging Design Matters

In kids’ products, packaging isn’t an afterthought — it’s the first impression. For Tradie Roo, it’s a brand-builder, a storyteller, and a sales tool all in one. At Wowwee Design™, that’s exactly how we treat every packaging project.