Great Brand, Now Get It Found

You can have the best book or toy in the world, but if nobody sees it — it doesn’t sell. That's where keyword optimisation for children’s brands comes in. On the other hand, where digital marketing and SEO come in. With Tradie Roo, we created a strategy that matched the energy of the brand and delivered real results.

Starting with Solid SEO Foundations

From the start, SEO was baked into the strategy. Every webpage, image, and product listing was optimised using Yoast — not just for green lights, but for smart keyword integration that keeps the brand voice intact.

Keyword Research That Speaks Parent

We identified what our audience was actually searching for: educational kids books, plush roo toy, Aussie kids characters, children’s book design. Then we wove these into copy, meta titles, alt text, and blog posts — naturally.

Content Structure That Google Loves

Each blog post was structured — optimised for readability, SEO clarity, and scannability. Not just for Google, but for busy parents and educators looking for quick, quality info.

Internal Links to Keep Visitors Flowing

We used internal linking to guide users across the site — from case studies to blog posts, character pages to product listings. This boosts time-on-site, improves UX, and gives Google clearer signals about content relevance.

External Backlinks and Digital PR

We reached out to parenting blogs, education platforms, and local Aussie influencers to get backlinks. These helped grow our domain authority, build social proof, and expand awareness beyond the website.

Social Media That Builds the World

Instagram and Facebook Youtube & TikTok were our heroes. We posted rhyming character intros, story snippets, product teasers, and behind-the-scenes moments. Posts were designed to entertain, educate, and make people fall in love with the crew.

Email Marketing and WooCommerce Integrations

We set up automated emails for abandoned carts, new launches, and newsletter updates. All tailored to the tone of Tradie Roo — friendly, helpful, and a bit cheeky. It’s about keeping the conversation going after the first click.

Analytics and Performance Tracking

Everything was tracked — page visits, bounce rates, conversion rates, email open rates, and more. With data in hand, we refined what worked, fixed what didn’t, and grew from there. No guesswork. Just results.

Always Room to Grow

The digital strategy isn’t fixed — it evolves with every book, every toy, every new launch. We built it to scale: more blogs, new SEO campaigns, more character-led content. This isn’t a one-hit wonder. It’s a long game.

A Digital Strategy That Delivers

The result? Tradie Roo went from unknown to unforgettable. Parents are searching. Kids are following. Products are selling. That’s the power of branding and digital marketing working together — and that’s what we do at Wowwee.