A Longstanding Partnership

Food and friendship are two passions we hold close at Wowwee Design. Our journey with Harkola began nearly 18 years ago when we created their logo — a design that still stands strong today. This case study celebrates not only a lasting brand but also the evolution of their business into the digital era with a new e-commerce platform.

The Challenge

Harkola, a leading importer and supplier of Middle Eastern and European foods, needed to transition from traditional wholesale to online retail. Their goal was to make hundreds of specialty products accessible to both trade buyers and everyday households while maintaining their trusted reputation.

Our Approach

Using our Align, Design, Measure method, we worked closely with Harkola to align their business objectives with a clear digital strategy. The aim was to design an intuitive online shop that captured their heritage while delivering modern usability.

Branding That Lasts

Harkola’s original logo, crafted by Wowwee Design nearly two decades ago, provided a strong foundation. Rather than reinventing it, we built on its timeless strength, ensuring it carried through seamlessly into their new digital brand presence.

User-Focused Website Design

In e-commerce, user experience is everything. We designed a responsive website that adapts effortlessly to desktop, tablet, and mobile devices. Navigation was streamlined with familiar menu placement and intuitive filters, allowing customers to find products quickly and confidently.

Product Catalogue & Filtering

With an extensive product range, clarity was essential. We created a shop page that allowed customers to filter by brand, size, or category. Each product displayed price and size clearly, and items could be added to the cart directly from the shop page — a simple detail that makes a huge difference for conversion.

Accessibility for All Ages

Harkola’s customer base spans generations. We made the site welcoming for younger, mobile-savvy buyers while ensuring it was easy enough for older customers. Simple logins, clear layouts, and minimal steps made the shopping process accessible to all.

Data-Driven Decisions

Every design choice was backed by data and insights. By analysing Harkola’s demographics and shopping patterns, we avoided common pitfalls — such as misaligned imagery or ineffective navigation — and created a site built for the people who actually use it.

Secure & Scalable Platform

Performance and security are non-negotiable. The WordPress-based site was optimised for speed, secure payment gateways, and server reliability. This ensures customers enjoy a smooth shopping experience even during high-traffic campaigns.

Results That Matter

Since launch, Harkola’s e-commerce platform has expanded their reach, boosted sales, and strengthened brand recognition. Customers can now order authentic foods with confidence, and Harkola has a digital shopfront that matches the scale of their reputation.

Start Your E-Commerce Journey

If you’re ready to take your retail business online, Wowwee Design can help. From branding to responsive websites, we create e-commerce platforms that deliver results. Say hello today and let’s start building your shop.

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