Reaching Beyond the Block
There’s a first time for everyone. Have you ever gone through one of those periods all creatives dread? When the phones don’t ring for creative work, and every task seems to be data-related—it’s the pits for a creative person.
All I really wanted was a giant business desperate for one of my amazing designs, practically begging me to save them rebranding. Think big, think creative—like Coldplay, Adobe, or Apple. “Please save us, Wowwee, with your ideas!”
Save me!
It’s funny how you start to question everything during those times. I’d visit all my favourite creative websites, but nothing seemed to bring back my creative flow.
Even sitting at the computer felt like hard work. And that big question kept coming up: Had my creative ideas run out? Were there no good clients left? Are the AI bots going to swallow up creativity and spit us out on the other side?
Is this a blackhole?
Behance is usually one of the best places to find inspiration. But I found myself thinking, "Nothing here inspires me anymore."
Now, if you know me, you’ll know that’s a pretty grim place to be. I’ve been in this business for over 20 years, and usually, I can get inspired by the smallest things especially a rebranding.
Running on empty
A creative block is one of the worst things a designer can face; whether you like it or not, it happens to everyone living a creative lifestyle. Looking back, I think it comes when your tasks become so mundane that your whole body, mind, and spirit fall out of alignment. I knew that if I could find my creative edge again, I could rebalance and get the flow back by rebranding.
I've never been that close to the edge
After months of beach walks, taking photos, and spending time in nature, I started to consider rebranding myself and my business, which hadn’t changed in years.
Its time to face this
It almost seemed too big to think about, and I’d quickly get overwhelmed and stop with the idea of rebranding. I’d look at other design businesses and fonts, but nothing seemed to inspire me. Now that’s scary—not feeling inspired by any designs or even rebranding by other designers’ work
The first time in 25 years I stepped away
At one point, I switched off all the tech, pulled out leftover paper and a big pen, and just scribbled for hours. I’d have to say, it was one of my best design days in a long time. I scribbled ideas, and it wasn’t for a client—it was just for me.
Inspiration can come in many forms.
Somewhere among those pages, a small letter in a wave shape caught my eye. The following morning, I was up early, and I started to see that letter. Instantly, something amazing happened—it was like a key unlocking a secret door to rebranding myself.
Pen and paper is still king
It didn’t take long before I began exploring these new letters, which formed a font. I was onto something. Soon enough, it became an entire alphabet, which quickly evolved into the new Typography and rebranding for my business, later named Typegods. It soon grew into something much bigger.
When it comes back its like the matrix
Now, if you’re like me, you tend to ignore all these new software features, thinking, “I’ve no time; it’s easier my way.” I’m sure professional designers get it. But I started playing around with some of these features, and they opened new doors for my rebranding, especially with the 3D aspects I’d always found too complicated to wrap my head around.
The Gods reached down to me.
Astonishingly, within days, my Typegods font began taking on new meaning, sparking a whole new rebranding idea. It’s funny how everything realigns. The photo of new concrete, a Saint Jude medal, and time spent in nature—especially during springtime when I saw massive Solandra flowers—all inspired the rebranding project. Everything interconnected, as it has throughout my life.
This is Kinetic
As I kept going, I experimented with software features I’d usually ignore, especially the 3D tools, which added a new dimension when combined with my traditional design rebranding elements. This time, they opened doors, adding layers and depth to my designs. Everything just started to fit.
Meaning flowed back
Again, within days, my rebranding using my new Typegods font took on a meaning, unfolding into a whole new rebranding idea. It’s funny how everything realigns. The photo of new concrete, the Saint Jude medal, and the vast Solandra flowers of spring all came together as if in harmony.
