At Wowwee Design™, we don’t just make things look amazing—we build brand assets. A logo is more than just a graphic; it’s a cornerstone of your identity, which is why we take a strategic approach to every brandmark we create.
Why Your Logo Needs Legal Protection
Once your logo is out in the world, it becomes vulnerable. Imitators, competitors, or even accidental misuse by others can dilute your brand and most likely your bottom line dollars!! Trademarking ensures you own your visual identity (Brandmark and assets) and can legally protect your businesss name, brand and style.
What Is a Trademark in Australia?
A trademark is a legal right granted by IP Australia that gives you exclusive use of a word, logo, or phrase in your industry. It means no one else can use something similar that might confuse your customers.
From Concept to Copyright
Our creative process includes understanding your market and brand goals. That way, the designs we create not only stand out visually but are also distinct enough to be eligible for trademark protection. Whn using someone else name or brand you might find yourself in a whole loto of trouble and having to pay the owners of that name a great deal of money.
How to Trademark a Logo via IP Australia
If you are going to own a logo you should make sure you can trademark it. That said, you can register your trademark, by going to IP Australia and use their TM Checker to search for existing marks. Then, file an application through their online portal. It’s a straightforward process—but it’s important to get it right.
When DIY Isn’t Enough: Legal Complexities
Some trademarks are easy to file. Others aren’t. If your logo involves a common word, icon, or applies across multiple industries, you might hit legal hurdles. This is where professional help matters. Above all the big players will come down on you like a tone of bricks, my advice would always reach out to a legal team who can help you.
Working With Trademark Lawyers
We often collaborate with NewSouth Lawyers, a trusted legal team who can handle trademark disputes, complex applications, and full brand protection strategies. It’s peace of mind you don’t want to skip.
Why Start the Trademark Conversation Early
The best time to think about IP rights is before you launch your brand—not after someone else copies it. We help our clients understand their rights early on so they can build with confidence.
Beyond Logos: Trademarking Other Brand Assets
Did you know you can also trademark taglines, packaging, and even sounds? As your business grows, we can help you develop and protect a full suite of brand elements—not just the logo.
Our Logo and Brandmark Services
A logo isn’t just a design—it’s your signature. At Wowwee Design™, we create brandmarks with purpose: built to last, made to stand out, and ready for legal protection. We design with distinctiveness in mind, so your logo is not only memorable but also eligible for trademark registration.
From Design to Ownership: Let’s Build Your Brand Together
Whether you're starting fresh or rebranding, Wowwee Design™ offers a full-circle service—from crafting your identity to helping you secure it legally. Ready to turn your brand into protected property? Let’s chat.
