Brand Guidelines - Logo Design - Brandi - Branding

So why design a set of brand guidelines?

Depending on the size of your business, brand guidelines can help your business partners get your logos and brand right. First of all, we don't all have design experience. Brand guidelines help the people in your business, and your partners keep your brand looking right! A good set of guidelines covers everything from logo placement to colours and photography styles. However, brand guidelines do one thing best. They enable people to make designs and layouts that actually look like your brand.

What is covered in Brand Guidlines?

Importantly a good set of Brand Guidelines covers logo sizing and placements. It also covers Typography and gives examples of a tone of voice. It should also cover website layout and colour codes that enable website developers and digital marketers with logos and designs. We make a brand folder that includes all the images, colours, logos, and photography when designing brand guidelines. We then share this with your business so you can share this with your partners.

Why build a set of Brand Guidelines?

Brand Guidelines will save you lots of time and money! Let me explain. When you provide the your styles and brand look and feel it makes it easier to understand. If you ask ten people to draw a house, they will draw something different. Your brand guidelines thus will help direct creative people. Overall, when we are all so busy, and you are looking to design an advert,  website page or digital email it makes it easy to get your look and feel right. Providing a set of brand guidelines to whoever is working with you will make the whole process much quicker.

What is involved?

Depending on how much work you've done with your brand, it can be quite a bit of work to collate everything into one place. So again, I need to emphasise that you need to have someone in your business unit that understands and distributes these designs, logos and graphics. Furthermore, it is all about planning and making your business work for you. If you require more information ask Wowwee Design Today.