Business Plus Plans - Sydney Design Agency Wowwee designed a Beautifully crafted set of business plus plans for m8 telecom.
M8 Telecom is a reseller of the Optus Network. Firstly the brochure designed as an eight-page double gale fold with a hardcover folder complete with a business card slot the brochure would insert. Secondly, The paper used was a Mohawk Paper that had a unique finish for the design that would be applied. Using a five colour printing process. The brochure was first printed with a chromatic silver Pantone colour.
Furthermore, with a knowledge of the CYMK spectrum, you will understand that the spectrum is transparent. Therefore the four extra colours can be overprinted on top of the chromatic silver to give a metallic colour effect. This piece got awarded a Gold Medal and the international print design awards.
Wowwee Design also created the language and naming of the campaign, called 'Freedom of Speech.' which was indicative of the value they offered to business customers across Mobile landline and data fleet services at a reduced cost. Business, for the first time, could allocate the spend amounts across multiple facilities.
Along with the graphic design, I used different line stoke widths to create a contemporary design feel for the business plus plans. The typography logos and branding were all designed and also rolled out across a digital, direct mail and poster campaign Australia wide for the business plus plans. It is a real testimony that using cleverly designed graphics can help you stand out in what is called in Australia as a saturated telecom market.
The huge advantage of the campaign was that most businesses had five to ten phones on their business plus plans which created a massive amount of revenue when signing up a new business customer. It also offered more value to the customers as they could redirect low users to spend across other phone numbers.