This was a proposed concept I designed for Coronation, They are property developers. I wanted to show them how I envisaged their logo.
Design is the key part to any product, considering they are developers and builders who build innovative places for people to live I chose the caption for the project "shaping Tomorrow. It is so easy to get lost when designing, I always write the DNA of the company and print it out and keep reading it.
Values well you have to make sure that these are portrayed within the design. And both should be joined together so you know that you've built a successful design. Building and design are about shapes there are only two real shapes circle and the square, combined they make any shape.
Breaking apart the bold shapes, the circle and the square, start to create the form. You can see why designers and architects explore these shapes so much. Using these shapes create the basis of the Logo and Type while creating a memorable bold, strong shape. The simplicity and strong shape and colour make the logo very identifiable and start to come alive. When applied to the whole word the contrasting shapes create a logotype that is very strong. When added together they create a bold logo and logotype. The colours used are a bright yellow with a cool grey. The strong shapes allow the logo to stand out even in one colour.
Even when its reversed it still stands out. A good logo should be adaptable and able to work on any background or shape. Developing a font kit and adding the coronation cut letters will make it easy to apply a brand to any surface or object. This typography not only works as a brand but more than anything it stands out. Design Changes Everything. Exploring the yellow shapes within the logotype you’ll see that our new logo is very clever. The shapes can be arranged to create any attributes of what we do. The simple shapes can make anything, adding shapes and space you can really have some fun making objects that relate to the business.
It is amazing how it all comes together this is what real brands are built from. With the Branding guidelines I have made a cut up of these shapes so you can explore what can be made. A quick animated movie of the shapes coming together. The logo works in any format and is instantly recognisable. A well designed logo, and the beginning of a great brand, more to come.