Building on an Established Brand
Osmo Patch is already a trusted brand when we came on board with their Medical Packaging updates. Our strategy was to enhance its visual appeal while keeping the core elements intact for the Medical Packaging design. By modernising the Medical Packaging design and refining the messaging, we helped further its appeal to both existing and new customers.
Strategic Refinement of Visual Brand Identity
With a solid foundation in place, our focus was on elevating the visual identity without losing the brand's essence. We enhanced the colour palette and typography to give it a fresh, modern look, while keeping the calm, clinical feel that customers associate with Osmo Patch.
Medical Packaging Evolution for Greater Impact
The existing packaging was effective, but we saw an opportunity to increase its shelf appeal through 3D elements and a clearer layout for the Brand Identity. The updated design keeps the key product features front and centre, while visually engaging customers in a way that enhances their trust in the product.
Detailed Technical Illustrations
To support Osmo Patch's scientific credibility, we created detailed technical illustrations for the Medical Packaging design that showcase how the patch works on the body. These illustrations are not only visually appealing but also serve as educational tools, making the complex process behind Osmo Patch easy to understand.
Refining the Brochure for Clarity and Appeal
The Osmo Patch brochure was a key piece in the customer journey, and we worked to simplify its layout while maintaining all necessary information. Our strategic placement of text and visuals makes the brochure more accessible, appealing, and user-friendly.
Creating Consistent Brand Touchpoints
Brand consistency across all platforms was vital in enhancing Osmo Patch’s market presence. We ensured that the Medical Packaging, brochures, and online visuals all carried the same strategic messaging and aesthetic, giving the brand a unified, professional look.
Maintaining Brand Brand Identity Integrity
One of our key goals was to ensure that the enhancements did not stray too far from the brand that customers already trusted. Every design decision was carefully considered to maintain Osmo Patch’s established brand Brand Identity reputation for reliability and care, while still updating the look for a modern market.
Highlighting Key Product Features
Osmo Patch is well-known for being steroid-free and drug-free, so we made these features more prominent in the new designs. Clear icons and concise messaging on the packaging and brochures help customers instantly recognise the product's key benefits.
A Strategic Focus on Simplicity
When refining an established brand, simplicity can be key to success. We took a less-is-more approach, ensuring that the design updates improved user engagement without overwhelming the customer with unnecessary information using our brand identity for the Medical Packaging design.
Enhancing Trust Through Design
Trust is one of Osmo Patch’s core values, and we aimed to reflect that in every visual element. By using clean, modern design paired with clear messaging, we ensured that the brand identity continues to convey trust and dependability in the competitive health market.
