Harkola Packaging Design – A 20-Year Legacy
Absolutely, two things I love: great food and working with friends. When Wowwee Design first took on the Harkola brand nearly 20 years ago, we knew it was something special. It wasn't just about packaging; it was about building a brand that would last. And it has. For two decades, our designs have graced the shelves, standing the test of time and proving that quality packaging and branding endure.
Bringing Middle Eastern Flavours to Australia
Harkola is a leading distributor of Middle Eastern brands to Australia, importing products both large and small. Some of the standout names include Cortas, Alkanater, Krikita, Mechaalany, Cafe Najjar, and Salloum. Each brand tells its own story, carrying the rich tastes of its origin. Through our design work, we’ve helped these stories leap off the shelf, catching eyes and winning hearts.
Elevating Smaller Brands with Big Ideas
Often, smaller brands lack the resources and skills to create impactful packaging. This is where Harkola and Wowwee Design step in. With our expertise in packaging design, we craft labels that not only stand out but also tell a story. These designs are more than just visuals; they are ambassadors of taste and tradition.
The Power of a Great Distributor
Working with Harkola, we see firsthand the impact of a strong distributor. They champion smaller brands, offering them a platform to shine. Some of these products are hidden gems—amazing in quality but needing that extra push to reach the masses. Through our packaging designs, we make sure they don’t just sit on shelves; they get picked up.
Packaging Design: The First Taste
For ready-made meals, packaging isn’t just functional; it’s an extension of the brand. Wowwee Design ensured Lighter Choice’s packaging communicated freshness and health at every touchpoint.
Designing with Authenticity and Tradition
As a designer, I find myself increasingly drawn to those old-school, primeval labels with foreign script and nostalgic design. There’s something authentic about them—something that speaks to tradition and taste. At Wowwee Design, we honour that authenticity while enhancing it for modern shelves.
Marketing Funnels and Packaging Success
Great packaging isn’t just about looks; it’s about marketing. If you understand funnels, you know that the goal is to bring someone to the end where they share their experience. Our designs for Harkola don’t just sell products; they create advocates. People don’t just buy; they share. And that’s when a brand truly grows.
Sharing Great Taste Through Great Design
We know that people love to share their discoveries. When a Harkola product finds its way to a family table, it’s not just a meal—it’s a talking point. Our designs help make that happen, sparking curiosity and inviting conversation. That’s the power of thoughtful design.
Need Help with Your Packaging Design?
If you’re looking to elevate your brand with standout packaging, let us help. Whether it’s designing a label that tells your story or finding the perfect packaging solution, Wowwee Design brings decades of experience to the table. We don’t just design labels; we build brands.
Compliant and Ready for the Market
Navigating Australian food manufacturing standards can be complex, but we’ve got you covered. We ensure your packaging not only looks great but meets all compliance requirements. From design to distribution, we make sure it’s seamless.
