AED Group Branding: A Unified Identity
Our branding work for AED Consulting Sydney was aimed at crafting a unified visual identity across their divisions. Each logo not only stood on its own but also worked cohesively within the larger system, ensuring clarity and consistency.
AED Logo Design: A Lasting Impression
The AED logo was designed to reflect strength and professionalism. With its bold "D" and clear lines, it became a symbol of Engineering Branding Design position as a leader in consulting and engineering services.
Iconography: Tailored to Each Division
We created a versatile icon system that incorporated unique symbols for each AED division. The "D" in AED Access features two arrows for accessibility, AED Fire’s "D" contains a flame for fire safety, and AED Certifiers has a tick mark, representing certification and approval.
A Responsive Website: A User-Friendly Experience
As part of our work, we also designed a fully responsive website for AED Engineering Branding Design. This ensured that their clients could easily access information about AED's services on any device, reflecting a modern and accessible digital presence.
Collateral Design: A Full Suite of Branding Materials
We extended Engineering Branding Design visual identity to numerous branded materials, including brochures, site signage, high-visibility clothing, and stationery. Each piece was designed to reinforce AED’s brand, ensuring consistency and professionalism in all communications.
Department Symbols: Clear Distinction for Clients
Each AED department was represented by a distinct logo, helping clients easily navigate the company’s offerings. The symbols we created allowed AED’s divisions to stand out, while still being unified under the larger brand.
Branded High-Visibility Clothing
Safety and branding went hand in hand with the high-visibility clothing we designed for AED staff. This provided a functional yet branded solution that reinforced AED’s presence on-site while prioritising safety.
Professional Brochures and Stationery
Our team developed clean, professional brochures and stationery to further enhance AED’s reputation. These materials played an important role in client-facing communications, ensuring that every interaction was on-brand and polished for AED Engineering Branding Design.
Bold Site Signage
The site signage we created for AED Engineering Branding Design made a strong statement on their project sites. Bold, clear, and functional, it ensured that AED’s presence was easily recognisable and professional in public-facing environments.
Building Recognition Across Industries
Through our collaboration, we helped AED Consulting establish a strong brand presence across their various industries. The cohesive branding we developed continues to ensure clarity and recognition in the marketplace, supporting their diverse range of services and expertise.
